Our motto is “Commercial Real Estate. Better.”, because we strive for a better experience for our clients, tenants, vendors, and employees. We are a local, privately-owned, commercial real estate company with property management, brokerage and leasing, and development branches focused on the greater Phoenix metropolis but also operating in Nevada and Hawaii.

We believe our team sets us apart from the rest because of their education, experience, attention to detail, and ability to treat a piece of property as if it’s their own. We believe in progressive, data-informed property management, high-level leasing representation, and sustainable development.

Find out more about how we achieve excellence in each of these areas….

OWNER & PARTNERS

AARON STROLE

With a Master’s in Business Administration and years working as a management consultant for IBM, Aaron acquired the essential expertise to launch and run a thriving business.

Aaron Strole is the owner and founder of Capital Asset Management, LLC (“CAM”) a full service commercial real estate firm focusing on the development and management of commercial ventures from both the developer and institutional sides of the transactions. Aaron Strole graduated with a master’s in business administration from the University of Texas at Austin. After receiving his MBA, he worked for IBM as a management consultant and moved to New York, NY to join their Business Strategy Practice. While consulting there for over six years, he helped to shape corporate strategy, improve processes, and analyze financials for dozens of clients including Nissan, Intel, and Chevron. Mr. Strole started his career in real estate while at IBM by investing in his own properties. He always had a passion for real estate and left consulting to pursue his own business along with his wife Rachelle. In 2009, they became the founding members of Capital Asset Management (CAM). With his wealth of experience and industry knowledge, Mr. Strole has been leading the property management group of CAM ever since. His beliefs in continual learning, listening to clients, and operational excellence have shaped and grown the business into a leading, family owned real estate company.

RACHELLE STROLE

She used her early exposure to the world of real estate development, along with her involvement in the banking industry, as a foundation for managing commercial assets in a dynamic industry.

Rachelle Strole is the owner and founder of Capital Asset Management, LLC (“CAM”) a full service commercial real estate firm focusing on the development and management of commercial ventures from both the developer and institutional sides of the transactions. Raised in a hospitality development family, real estate and development has been a lifelong passion. In 1998, she founded a residential custom home development company, Hermosa Homes Builders. At age 25, she purchased 50% of a mortgage banker in Arizona and grew it into a multi-state banker while getting her Direct Endorsement Underwriter delegation from HUD. In 2008, she was approached to manage the first FDIC structured sale portfolio holding over $700MM in commercial assets throughout the nation. With that opportunity, she and her husband, Aaron Strole, founded Capital Asset Management in 2009. Still today, CAM is administering this portfolio with an end success of over 54% more return than projected. This experience has taught CAM’s team how to create, recreate and wisely deconstruct any type of commercial real estate that can be built. This experience has allowed CAM to create its development arm, Capital Development Group (“CDG”), which is now actively building retail centers and build-to-rent communities throughout Arizona, Nevada and Hawaii. Rachelle earned a Bachelor Arts degree with a specification in Foreign Languages from Arizona State University, where she graduated Cum Laude. Together with Rachelle’s broad-based experience and knowledge in new construction, rehabilitation, development, litigation, asset management, appraisal review, brokerage/sales activity, purchase/lease negotiation, property management, and asset management, she has been called upon to serve as an expert witness, consultant, and as a bank and developer liaison for work out cases. In Rachelle’s down time, she is a mother of 2 “amazing” kids and enjoys embarrassing them at all sporting events. The family cooks together, plays tennis together, works out together and chases around our many, many pets. Outside of the home, Rachelle is one of the first Pat Tillman Foundation Mentors and is an advocate of volunteering and devoting time and resources to improving our environment and community.

CAM-tertiary lockup B-two color-dark.jpg

Commercial Real Estate. Better.

Untitled design - 2024-03-06T103440.416.png